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Automating Cold Email Outreach

Full automation process: lead collection, personalization, verification, and engagement for efficient cold email outreach.

Role: Automation Engineer

Project Description:

I designed and implemented a comprehensive cold email outreach automation system. The workflow includes lead collection, personalization, email verification, and engagement. This automation boosts outreach efficiency, enabling the processing of 10,000 leads per week and increasing response rates by 25%. The project also demonstrates resource efficiency by splitting the process, preventing system exhaustion, and reducing resource utilization.

Skills and Deliverables:

  • Automation
  • Google Sheets Integration
  • OpenAI GPT-4
  • Webhooks
  • Email Verification

Outcome:

This project increased our outreach efficiency significantly. We processed up to 10,000 leads per week, saving over 50 hours, and increased response rates by 25%.

Project Workflow

Automates lead collection and data processing using Google Drive, Google Sheets, and OpenAI GPT-4.

Enhances cold email outreach with personalization, verification, and engagement through webhooks and APIs.

Detailed Workflow Breakdown:

Lead Collection

  • Check for New File in Folder: Watches for new Google Sheets files in a specified folder.
  • Get Sheet Name: Lists the sheets in the new file.
  • Get Sheet Data: Retrieves data from the sheet.

Personalization

  • OpenAI (ChatGPT): Formats and processes lead data, removing emojis and formatting names.
  • Parse JSON: Parses the formatted data.
  • Set Variables: Sets variables for further use.

Engagement

  • HTTP Request: Makes an API call to send the personalized email back to the automation process to enrich the lead.

Additional Workflow (Email Verification)

  • Webhooks: Custom webhook to trigger the workflow, receives verified email results.
  • Tools: Pauses and filters invalid emails.
  • Create Icebreaker: Uses OpenAI to create personalized icebreakers.
  • JSON Parse: Parses the generated content.
  • HTTP Request: Sends the verified and personalized email to the email marketing platform.